Martellus Bennett has been busy since winning Super Bowl LI with the New England Patriots and signing with the Green Bay Packers earlier this year — but not with two-a-days. Instead, Bennett has been wrapped up in making books for children with diverse characters.
"I don't want my kids to grow up in a world that lacks creativity and imagination," Bennett tells Adweek. "I truly believe that children are the future, which means they will be the creators of our tomorrows." To feed their imaginations, Bennett's company — The Imagination Agency — additionally creates videos documenting the NFL Player's journey with his family and, most importantly, publishes his book.